Goyard, the venerable French luxury house known for its iconic chevron-patterned canvas and handcrafted luggage, continues to hold a significant place in the luxury handbag market. While its popularity might not be as overtly explosive as some newer brands experiencing viral moments, Goyard maintains a dedicated following and a strong position amongst discerning luxury consumers. The question of whether it's *still* popular in 2022 requires a nuanced look at its pricing, accessibility, and enduring appeal. The answer, in short, is a resounding yes, albeit with certain caveats.
The 2022 Price Surge and its Implications
2022 marked a pivotal year for Goyard, witnessing its biggest price increase in history. The iconic black Goyard St Louis PM bag, a perennial favorite, saw a staggering 26% price hike. This substantial increase immediately sparked conversations regarding the brand's accessibility and value proposition. While the increase reflects the rising costs of raw materials, labor, and global inflation, it also serves as a key indicator of Goyard's continued strength in the luxury market. A brand willing to implement such a significant price increase demonstrates confidence in its desirability and its ability to maintain its exclusivity. This price increase, however, undoubtedly impacted the affordability of Goyard bags for many potential customers, shifting the brand’s target audience further towards high-net-worth individuals.
2022 Goyard Price List: A Glimpse into Luxury
Obtaining a definitive, publicly available 2022 Goyard price list proves difficult. Goyard, unlike some of its competitors, doesn't readily publish its prices online. Pricing varies based on the model, size, material (canvas, leather, etc.), and even the specific boutique location. However, based on reports from various sources and online forums, we can glean some insights into the general price range:
* Goyard St Louis PM: The price increase in 2022 pushed this classic tote bag into a higher price bracket. Depending on the canvas and hardware, prices started around $1,800 USD and could exceed $2,000 USD by the end of the year.
* Goyard St Louis GM: The larger version of the St Louis, naturally, commanded a higher price, often exceeding $2,500 USD in 2022.
* Goyard Anjou: The Anjou, a structured handbag known for its elegance, typically falls in a higher price range than the St Louis. The 2022 Goyard Anjou price varied greatly depending on size and material, but often started well above $3,000 USD.
* Goyard Artois: This structured tote bag, similar in style to the Anjou, also held a high price point, comparable to or exceeding the Anjou's price range.
* Goyard Saigon: This smaller, more compact bag often fell within a slightly lower price range than the Anjou or Artois, but still remained firmly in the luxury price bracket.
It's important to note that these prices are estimates and can vary significantly. For accurate pricing information, it is best to contact a Goyard boutique directly or check reputable reseller sites (with caution, as authenticity verification is crucial). The Goyard Paris prices 2022 were generally considered slightly lower than prices in other regions due to exchange rates, but the overall trend of price increases remained consistent. The Goyard price in USA, as mentioned above, reflected the global price hikes and often exceeded prices in Europe, adjusting for exchange rates.
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